Senior Director, NFL DTC Product Marketing

The NFL is seeking a strategic, highly experienced, analytically grounded, innovative and highly collaborative senior marketing leader to serve as Sr. Director of Product Marketing for NFL DTC. This role will lead product marketing strategy for NFL+ and related direct-to-consumer growth initiatives, owning the intersection of fan insight, positioning, go-to-market planning, audience strategy, integrated marketing direction, and executive storytelling. The ideal candidate combines product marketing expertise with strong business judgment, a deep understanding of subscription growth models, and the ability to drive alignment across complex, matrixed teams. This leader will partner with Business Strategy and Product development to architect the long-term brand vision defining how NFL DTC products create value for fans and how that value is translated into scalable demand, premium adoption, retention, and long-term subscriber growth. This role can be based in either our New York, NY or Inglewood, CA office.

Responsibilities

• Lead product marketing strategy for NFL DTC. Define and evolve the positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth.
• Own integrated go-to-market planning. Translate annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels.
• Champion the voice of the fan. Leverage consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design.
• Drive audience and offer strategy. Partner with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation.
• **Partner across the product...