Director, Demand Generation

Overview Prosci is seeking a Director of Demand Generation to lead the planning, execution, and optimization of integrated marketing programs that drive pipeline, revenue growth, and customer engagement across both our Individual (digital/eCommerce) and Enterprise business segments.

Reporting to the VP of Marketing, this role is responsible for translating marketing strategy and business priorities into measurable demand generation programs. The Director will partner closely with RevOps, Sales, Product Marketing, Brand, Content, Digital Experience, and Regional Marketing teams to develop campaigns that create demand, improve conversion, accelerate pipeline, and support revenue growth.

This leader combines strategic thinking with operational excellence and has experience supporting both self-service/digital and enterprise sales motions, with an understanding of how individual customer engagement can influence enterprise growth and account development.

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach: https://www.prosci.com/about.

Key ResponsibilitiesDemand Generation Strategy & Execution

* Develop quarterly and annual demand generation plans aligned with business and marke...