The Jackson Laboratory

Product Marketing Manager - Immunology - Remote

Bar Harbor, ME, US$74,772-$125,184Posted 2 days ago

Job Description

The Product Marketing Manager is responsible for the development, execution and management of global marketing strategies and tactics that drive revenue growth for JMCRS and each business unit, ensuring that activities are in line with strategic objectives, support various programs such as demand generation, sales enablement, customer acquisition, customer retention, and product evangelism and is accountable for marketing campaign performance. Critical elements of successful performance include project leadership, self-motivation, negotiating and problem-solving skills. Incumbent should have a good understanding of developing marketing approaches and solid accountability for comprehensive global marketing campaign development, including AOP and execution.

The salary range is $74,772 - $125,184. Salary will be determined based on qualifications and experience.

Key Responsibilities (What you contribute)

  • Development of marketing strategy, channel execution plan and tactics per channel for a marketing campaign(s)
  • Development of compelling, scientifically sound scientific content and messaging for campaigns and across all marketing channels, web, email, social, 3rd party and paid advertising, and conferences
  • Will contribute to discussion and decision for budget and spending associated with marketing activities.
  • Leads marketing tasks related to new product introduction processes, ensuring product & service launch success
  • Develop and report out on key performance metrics for campaign performance per marketing activities.
  • Own strategy and attend key events & conferences for assigned campaigns and portfolio

Minimum Qualifications

  • Bachelor’s degree in Life Sciences, marketing, communications, management or business or 5+ years of relevant marketing experience. Master's degree preferred.
  • Strong knowledge of immunology either through educational or business experience.
  • 5+ years of experience in marketing experienc...

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