Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

The National Football League (NFL) is seeking a passionate, innovative marketing leader to serve as Senior Manager, Global Fan Engagement Marketing – Brand Initiatives within the league’s Global Fan Engagement Center of Excellence. This role is responsible for executing 1:1, signal-based brand marketing that deepens fan connection, drives sustained engagement, and reinforces the NFL’s global brand across markets, moments, and platforms.

The Senior Manager will design and deliver omni-channel 1:1 marketing programs across email, SMS, push, in-app, and web, supporting global brand initiatives, tentpole moments, and always-on engagement programs. Sitting at the intersection of fan data, creative strategy, and marketing technology, this role ensures that brand storytelling is personalized, timely, and consistent across the fan journey. Working closely with partners across Brand Marketing, Sponsorship, Licensing, Events, Data & Analytics, MarTech, Clubs, and partners, this role helps operationalize personalization at scale while maintaining brand integrity, fan trust, and message relevance globally.

Responsibilities

• Execute global 1:1 brand initiatives that deepen fan engagement and strengthen emotional connection to the NFL across markets and platforms.
• Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications.
• Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, in app, and web.
• Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs.
• Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes.
• Activate the MarTech ecosystem (CDP, j...