Sr. Marketing Manager

First Entertainment Credit Union is seeking a highly strategic and results-driven Sr. Marketing Manager to play a critical role in strategy design and execution for the CineFi team, a digital venture of First Entertainment. This role calls for an accomplished marketing professional who will collaborate effectively across the organization, translate business priorities into impactful marketing initiatives, and drive growth, engagement, and member value.

The Sr. Marketing Manager will oversee promotional campaigns, new member acquisition offers, product and service utilization initiatives, loyalty and rewards program management, and business partnership marketing efforts for CineFi. This position also supports the CineFi marketing P&L, manages external marketing partners to ensure high-quality execution and alignment with strategic objectives, assesses campaign effectiveness, and develops data-informed strategies that strengthen brand awareness, deepen member engagement, and deliver measurable business outcomes.

This is a full-time, remote position reporting to the SVP, Digital Innovation & Transformation. The targeted salary range for this full-time position is $115,000 to $145,000 for candidates in California. The individual pay is determined by the actual work location and additional factors, including job-related skills, experience, and relevant education or training.

Responsibilities

• Collaborate with executive leadership and outside marketing agencies to develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns and programs that drive awareness, acquisition, engagement, and retention.
• Own the planning and delivery of promotional campaigns across the member lifecycle, including new member offers, onboarding initiatives, product and service utilization campaigns, and retention efforts.
• Support the CineFi marketing P&L through budget planning, investment prioritization, forecast...