Sr. Manager, Viral Marketing

Company Description

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters including will.i.am, Jean-Michel Jarre, Tina Turner, Jason Aldean, Jelly Roll, Paul Simon, and many more. BMG is wholly owned and privately held by the international media, services and education company Bertelsmann.

Job Description

We’re seeking a digitally native Sr. Manager to join our Global Marketing team, operating at the center of the organization. In this role, you’ll focus on deploying and testing paid and social marketing campaigns in-house, with an emphasis on emerging platforms, viral tactics, and evolving discovery behaviors. This role offers a unique opportunity to work at the center of modern music marketing across innovation, emerging platforms, and marketing at a global label. You’ll gain hands-on experience supporting large-scale activations while contributing to the internal systems and processes that allow new ideas to move from concept to execution quickly.

You’ll collaborate closely with digital and marketing teams to execute, experiment, and iterate on modern marketing approaches, blending creative instincts, analytics, and cultural insight to help shape how music is discovered and amplified online. We’re looking for someone deeply plugged into culture, curious about technology, and excited to help push how music marketing evolves.

Key Responsibilities

* Execute viral, UGC-driven, and platform-native campaigns designed to support music discovery and...