SourceCode Communications

Senior Vice President, Integrated Marketing & Consumer Tech

New York, NY, US$175,000-$200,000Posted 2 days ago

Job Description

Overview What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that authentic, compelling stories are what engage audiences and drive business growth.

As communications and marketing continue to converge, we are seeking a dynamic leader to help our clients navigate an increasingly integrated landscape. The Senior Vice President (SVP), Integrated Marketing & Consumer Tech will provide unified leadership across our agency, steering the strategic growth of the Integrated Marketing practice while simultaneously driving high-impact success across our consumer technology portfolio. Reporting to agency leadership, you will lead a high-performing, multidisciplinary team, using data-driven strategies and innovative marketing solutions to solve complex business challenges, win new business, and deliver measurable ROI across paid, earned, owned, and shared channels.

What You’ll Do As a practice leader and portfolio head, your responsibilities span growth and business development, strategic vision, financial health, client counsel, and talent development:

Integrated Growth & Business Development* Practice Expansion: Define and execute the strategic vision for SourceCode's Integrated Marketing practice, expanding and evolving our capabilities across paid media, content marketing, social media, influencer marketing, SEO, website strategy, analytics, creative services, AI enabled marketing, marketing automation, and emerging search disciplines. Continuously identify opportunities to develop new services and strengthen the agency's market differentiation. * Revenue Expansion: Drive significant organic growth by successfully cross-selling specialized services like...

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