Digital Marketing & Content Manager

Position Summary

DBIA seeks a Digital Marketing & Content Manager to develop and execute integrated digital marketing campaigns that expand the organization’s reach, increase audience engagement and support organizational priorities. This role combines strategic planning with hands-on execution, creating and distributing compelling content across digital channels while collaborating with internal teams to promote DBIA programs, conferences and events, advocacy initiatives, educational resources, awards and member engagement.

The ideal candidate is a strong writer and digital marketer who understands how to translate ideas into coordinated, multi-channel campaigns, analyze performance data and continually optimize content to achieve measurable results.

Key Responsibilities

· Plan, develop and execute integrated digital marketing campaigns that support DBIA initiatives, conferences, educational programs, advocacy efforts, awards and membership engagement.

· Create, write, edit and distribute engaging content across social media platforms, email, web and other digital channels, tailoring messaging, visuals and calls to action for each platform.

· Repurpose existing content — including podcasts, webinars, articles, videos and events — into compelling digital assets that extend reach and audience engagement.

· Collaborate with communications, marketing, creative and video teams to develop effective campaigns and provide direction for visual and multimedia assets.

· Manage social media publishing, support real-time event coverage and engage with members, partners and industry stakeholders to strengthen DBIA's digital presence.

· Monitor industry trends, emerging platforms and audience conversations to identify opportunities for timely engagement and thought leadership.

· Measure campaign performance using analytics and reporting tools, applying insights to optimize content, improve engagement and support organizational goals.

· Apply SEO best practi...