Director of Digital Growth

Overview

Dermatology Consultants, a full-service dermatology practice invites you to Ignite the future of digital innovation as our next Director of Digital Growth! This dynamic leadership role is designed for a visionary marketing expert eager to craft and execute cutting-edge digital strategies that propel brand visibility, engagement, and revenue. You will spearhead comprehensive campaigns across multiple channels, harness advanced analytics, and leverage the latest tools to optimize performance. Join us to lead a talented team in transforming digital landscapes and driving measurable growth with energy and purpose!

Duties

• Develop and implement innovative digital marketing strategies that align with business objectives, focusing on scalable growth across SEO, SEM, social media advertising campaigns, and content marketing.
• Oversee website management, ensuring optimal user experience through content creation, technical proficiency in WordPress, HTML, CSS, JavaScript, and website analytics reporting.
• Lead the setup and management of digital campaigns using Google Ads (AdWords), Facebook Advertising, Google Tag Manager, and marketing automation platforms to maximize ROI.
• Conduct comprehensive keyword research and SEO audits utilizing advanced SEO tools; optimize website content for search engine rankings and conversion optimization.
• Manage social media management efforts across platforms including Facebook, Instagram, LinkedIn, and others; design engaging social media advertising campaigns to boost brand awareness.
• Analyze web analytics data via Google Analytics and other tools to generate actionable insights; report on performance metrics regularly to inform strategic decisions.
• Collaborate with creative teams using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and content creation that captivates target audiences.
• Drive email marketing initiatives with compelling copywriting; automate campaigns for nurturing leads and...