Paid Media Strategist

Position Details

Title

Paid Media Strategist

Department

Digital Marketing

Reports to

Digital Marketing Manager

Location

Dearborn

Job Classification

Remote

FLSA Status

Exempt

Job Band

Professional

Job Summary

The Paid Media Strategist will lead Carhartt’s digital media strategy across direct-to-consumer businesses, including Carhartt.com and other owned ecommerce properties. This role is responsible for developing and optimizing paid media plans across key channels (paid social, affiliate, display, video, audio, and content partnerships) to drive consideration, traffic, customer acquisition, and revenue in alignment with business goals.

Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional partners to deliver impactful, results-driven campaigns. A strategic mindset, analytical rigor, hands-on leadership, and the ability to innovate in a fast-paced environment are essential.

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Lead media strategy development and execution of seasonal and evergreen paid media campaigns, ensuring alignment with business objectives, KPIs, and budget guidance to deliver strong performance and actionable consumer insights.
• Collaborate with internal marketing and creative teams to develop best-in-class content and messaging that resonates with target audiences across paid media channels...