Social Media & Creator Partnerships Manager

Overview

We are seeking a strategic, creative, and results-driven Social Media Manager to lead the growth and day-to-day management of our social media presence. Reporting to the Director of Content & Creative Strategy, this role will be responsible for developing and executing organic and paid social media strategies, managing content planning and publishing, overseeing creator partnerships and user-generated content initiatives, and driving audience engagement across social platforms. The ideal candidate combines strategic thinking with hands-on execution, leveraging content, community, paid media, and performance insights to strengthen brand awareness, deepen customer connections, and support business growth. This is an exciting opportunity to help shape and evolve the social media program of one of the nation's leading sporting goods retailers. This position is NOT remote or Hybrid.

Responsibilities: Social Media Strategy, Planning & Program Development* Own the social media content calendar across Meta platforms. * Partner with the Director of Content & Creative Strategy to develop and execute organic and paid social media strategies that support business objectives. * Identify opportunities to grow audience engagement, brand awareness, customer acquisition, and community development. * Develop campaign plans, content themes, and seasonal storytelling strategies aligned with marketing priorities. * Stay ahead of platform trends, consumer behavior, and emerging social media opportunities.

Paid Social Media Management

* Manage and execute Meta advertising paid campaigns supporting awareness, engagement, traffic, and conversion goals. * Monitor campaign performance and optimize targeting, creative, and budget allocation. * Collaborate with the Director of Content & Creative Strategy to test, learn, and scale successful paid social initiatives. * Manage campaign budgets and performance reporting.

**Organic Social Media & Community Manag...