Senior Director of Growth

### About Us

Trovy is building the financial home base for America's 86 million homeowners — the go-to platform for managing your home and accessing low-rate credit, because life is expensive and unpredictable. We believe your biggest asset should unlock your best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around your home equity. Backed by top-tier venture capital, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable. Don't own a home without it.

### Role Overview

We’re looking for a Senior Director of Growth to own acquisition and brand across every channel we run. This is a hands-on role — you’ll write briefs, review creative, read the data, and make the calls. You’ll also manage a growing roster of external partners and internal contributors, with the judgment to set priorities, hold people accountable, and build toward a full in-house marketing function over time. This role is the path to Head of Marketing as Trovy scales.

### Key Responsibilities

Paid Media

• Own Meta and Google advertising strategy end-to-end — audience segmentation, offer testing, creative direction, and budget pacing
• Monitor campaign-level data and make rapid decisions to cut, scale, or iterate

Affiliate Marketing

• Manage and grow our affiliate program, including consultants, partner relationships, compliance guardrails, and performance benchmarks
• Evaluate new affiliate partners against quality, conversion, and regulatory standards

Direct Mail

• Design and execute targeted homeowner direct mail campaigns, including list strategy, offer structure, and creative development
• Work with our mail vendor to test, measure, and optimize cost per acquisition
• Identify audience segments — by equity position, geography, credit profile — and tailor campaigns accordingly

SEO & AIO

* Build a...