Marketing Director

About the Opportunity

Our client is an innovative global consumer products company creating premium lifestyle products designed to enhance everyday experiences. As the company continues its expansion into the U.S. market, they are seeking an experienced Brand Marketing Director to lead brand strategy, build a high-performing marketing organization, and establish a category-leading consumer brand.

This is a rare opportunity to shape the U.S. identity of an internationally recognized company while building a marketing function from the ground up. The ideal candidate is equal parts strategist, brand builder, and hands-on leader who thrives in entrepreneurial environments and enjoys turning ambitious ideas into measurable growth.

What You'll DoLead Brand Strategy

• Develop and execute the annual U.S. brand marketing strategy.
• Localize the company's global brand positioning for American consumers while maintaining brand consistency.
• Build a compelling brand story that resonates with U.S. audiences.
• Define long-term brand positioning and growth initiatives.

Grow the Brand

• Identify, understand, and engage the brand's core customer segments.
• Build and nurture engaged brand communities.
• Create programs that cultivate loyal customers and brand advocates.
• Develop customer acquisition, activation, and retention strategies.

Build an Integrated Marketing Engine

Lead omnichannel marketing initiatives across

• Social media (Instagram, TikTok, Pinterest)
• Content marketing (blog, YouTube, podcasts)
• SEO and SEM
• Email marketing
• Retail partnerships
• Pop-up experiences
• Brand events
• Influencer and creator partnerships
• User-generated content initiatives

Lead Product Launches

• Develop go-to-market strategies for new product launches.
• Execute seasonal marketing campaigns.
• Identify and manage limited-edition collaborations and strategic partnerships.
• Measure campaign performance and continuously optimize results....