Marketing Manager

We are seeking a creative and strategic Marketing Manager to execute all aspects of our brand marketing. This role will be responsible for managing our social media platforms, maintaining and enhancing our website, developing our brand identity, creating compelling graphic designs for instagram and Amazon listings and A+ content, execute marketing campaigns that increase brand awareness, customer engagement and sales.

Header: Duties

• Develop and execute comprehensive digital marketing strategies that align with business goals, including SEO, SEM, and content marketing campaigns.
• Manage and optimize social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to maximize reach and engagement.
• Design high quality artwork for social media campaigns, Amazon store front, Amazon A+ content, product listings, website and digital marketing.
• Utilize SEO tools and perform keyword research to improve organic search rankings and website visibility.
• Oversee website management using content management systems like WordPress; implement website updates and enhancements with HTML, CSS, JavaScript, and technical proficiency.
• Conduct performance marketing activities through paid search marketing using Google Ads (formerly Google AdWords) and Google Tag Manager; analyze campaign performance using Google Analytics and web analytics reporting tools.
• Create compelling copy for digital channels, including email marketing campaigns, social media posts, blogs, and landing pages to boost conversion rates.
• Ability to create graphic designs using Adobe Creative Suite (Photoshop, Illustrator) to produce eye-catching visuals for campaigns.
• Implement marketing automation strategies to nurture leads and streamline campaign workflows.
• Monitor industry trends in digital marketing, SEM, social media advertising campaigns, and e-commerce to stay ahead of the curve.
• Track campaign performance metrics regularly; adjust strategies based...