Sr. CRM Marketing Associate

About the Role

Health E-commerce is seeking a Senior CRM Marketing Associate to join our Growth Marketing team. This is a highly execution-focused role responsible for bringing our personalized lifecycle marketing programs to life across email and SMS channels.

You will be the engine behind our day-to-day CRM execution — building, QAing, and deploying communications that reach millions of subscribers. You will support the execution and optimization of triggered lifecycle flows while also maintaining our broadcast email calendar. This role requires exceptional attention to detail, a strong sense of ownership, and the ability to manage multiple workstreams in a fast-paced environment.

Above all, you embody the Health-E Commerce mission of making healthcare products and services accessible, affordable, and easy to understand — so people can confidently manage their healthcare benefits wherever they are.

Specific responsibilities

• Build, QA, and schedule campaigns across email, SMS, and push channels with an immaculate degree of accuracy and consistency
• Own the end-to-end email build process within our CRM platform, ensuring all content, links, and personalization are correct before deployment
• Set up, QA, and manage tests for email broadcasts and triggered lifecycle flows
• Execute on triggered lifecycle flows' updates and optimizations, including creative refreshes, segment targeting, and more
• Maintain our email calendar, keeping all sends, deadlines, and stakeholder dependencies organized and up to date
• Manage calendar changes and additions, communicating impacts proactively to relevant stakeholders and flagging bottlenecks that could affect on-time delivery
• Liaise with project managers to maintain accurate project timelines and flag any changes that affect the send schedule
• Identify and recommend calendar optimizations to improve efficiency and subscriber experience
• Conduct ad-hoc channel-level analyses to surface perf...