Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and engage with our online community to foster brand loyalty and drive business growth. Your energetic approach and creative mindset will be instrumental in shaping our digital voice and expanding our reach. This paid position offers an exciting opportunity to lead impactful marketing initiatives in a fast-paced environment committed to excellence.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility
• Create, curate, and manage engaging content including graphics, videos, blogs, and photography that align with brand messaging and marketing goals
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity, providing insights for ongoing campaign optimization
• Manage social media advertising campaigns using platforms like Facebook Advertising and Hootsuite to maximize reach and ROI
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for designing eye-catching visuals that support marketing initiatives
• Conduct keyword research and implement SEO best practices to enhance content discoverability across digital channels
• Analyze web analytics and social media metrics using tools like Google Analytics and Web Analytics platforms to measure campaign performance and inform future strategies
• Maintain strong relationships with media outlets, influencers, and partners through effective public relations efforts and relationship management skills
• Oversee branding consistency across all digital touchpoints while ensuring proofreading accuracy for all published content
• Coordinate with e-commerce teams to align social media campaigns with online...