Social Media Manager

Duties

* Strategy and Vision + Develop and implement a comprehensive, multi-channel social media strategy aligned with organizational goals, marketing campaigns, and ministry initiatives + Stay ahead of social media trends, algorithm changes, and digital and SEO best practices to keep the ministry’s digital presence innovative and relevant + Maintain a unified, authentic brand voice while allowing flexibility for individual platform cultures + Ensure all social media output maintains the theological alignment, tone, and brand standards of Joni and Friends * Content Creation and Brand Management + Plan, edit, and oversee the production of high-quality, engaging content (copy, video, graphics, and stories) tailored for brand, team, and personnel channels + Grow brand awareness through the development of creative campaigns and opportunities for lead generation and engagement, including giveaways, collaborations, and trends + Lead the curation of impactful community stories that highlight ministry supporters and partners. + Attend events as needed to capture content of ministry at work + Optimize native content for social SEO to capture high-intent search traffic within platforms * Channel and Community Engagement + Cultivate active online communities by fostering meaningful, hope-filled conversations + Guide and mentor the community engagement team as they moderate and respond to comments and messages + Proactively monitor public conversations, audience sentiment, and industry trends + Establish and execute crisis communication protocols to safely navigate public relations escalations * Influencer Marketing + Manage collaboration opportunities and relationships between Joni and Friends and like-minded influencers, partners, and organizations + Brief and collaborate with content creators, design teams, videographers, and external agencies to ensure high-impact assets + Monitor influencer and partnership content to ensure complia...