Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement, increase brand awareness, and support business growth. Your energetic approach and expertise in digital marketing tools will inspire audiences and foster meaningful relationships with our community. This paid position offers an exciting opportunity to shape our online voice while working in a fast-paced, creative environment.

Responsibilities

• Develop and execute comprehensive social media strategies that align with overall marketing goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including text, images, videos, and graphics using Adobe Creative Suite tools like Photoshop and Illustrator to enhance brand storytelling.
• Manage social media scheduling and publishing through tools like Hootsuite and Buffer, ensuring consistent posting schedules and timely responses.
• Monitor social listening channels to track brand sentiment, industry trends, and competitor activity; leverage insights to refine campaigns.
• Implement targeted advertising campaigns on Facebook and other platforms using Facebook Advertising tools to maximize reach and engagement.
• Analyze digital marketing performance using Google Analytics, web analytics, and marketing analytics dashboards to measure KPIs such as reach, engagement, conversions, and ROI.
• Collaborate with cross-functional teams on branding initiatives, public relations efforts, e-commerce strategies, and content creation for diverse marketing channels.
• Proofread all content meticulously to ensure accuracy, clarity, and alignment with brand voice; oversee quality control of visual assets and messaging.
• Conduct keyword research for SEO opti...