Social Media and Marketing Manager

Job Overview

We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze media performance to drive engagement, increase brand awareness, and support business growth. Your creativity, analytical mindset, and passion for digital marketing will be instrumental in shaping our online identity and connecting with our target audiences effectively.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals to maximize reach and engagement across platforms such as TikTok, Facebook, Instagram, etc.
• Create high-quality, engaging content including graphics, videos, and photography that resonate with diverse audiences while maintaining brand consistency.
• Manage social media accounts using tools to schedule posts, monitor activity, and respond promptly to community interactions.
• Gather insights on audience sentiment, industry trends, and competitor activities to inform marketing strategies.
• Utilize software for graphic design and video editing to produce visually appealing marketing materials.
• Monitor digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to assess campaign effectiveness and optimize future efforts.
• Engage in public relations activities by managing relationships with media outlets and influencers to enhance brand reputation.
• Help build a marketing strategy to attract new customers

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Solid background in digital marketing analytics with proficiency in Google Analytics, media performance analytics, and marketing online analytics tools.
• Expertise in content creation including writing compelling...