Senior Manager of Performance Marketing

About Us

At RethinkFirst, we are on a mission to inspire and empower educators, behavioral health, and employers with solutions that address some of the biggest challenges today – employee burnout, student mental health, behavioral issues, and the need for effective interventions.

Role Overview

We're looking for a Senior Manager of Performance Marketing to own paid media strategy and execution across three lines of business (RethinkBH, RethinkCare, RethinkEd) each serving distinct buyer segments and operating at materially different sales velocities. This role is the connective tissue between our paid channels and pipeline outcomes.

You'll manage our paid media agencies as the day-to-day strategic owner: setting direction, driving accountability, and translating business goals into channel-level programs that perform. You'll work in close partnership with our BU-aligned Demand Generation Managers to ensure paid investment is synchronized with segment strategy, account priorities, and pipeline targets across SMB, mid-market, and enterprise motions.

This is a hands-on, high-ownership role for someone who can architect a 6sense ABM audience in the morning and present pipeline attribution to leadership in the afternoon — and who thrives in a multi-product environment where no two campaigns are structured the same way.

What You'll Own

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Paid Media Strategy & Agency Management

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• Serve as the primary point of contact and strategic owner for our paid media agency — setting priorities, reviewing plans, holding the agency accountable to performance, and escalating issues or opportunities to marketing leadership
• Own channel strategy across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and other relevant B2B paid channels
• Manage budget pacing and allocation across BUs and segments with clear visibility into CPL, MQL cost, pipeline ROI, ROAS, an...