Director, Demand Generation

About RethinkFirst

RethinkFirst is a multi-LOB B2B SaaS platform serving behavioral health providers, employers, and K–12 school districts through three business units: RethinkBH, RethinkCare, and RethinkEd. We are building a demand generation function from the ground up with a single mandate: own marketing-sourced pipeline and its contribution to bookings across every line of business.

The Role

We are hiring a Director of Demand Generation to lead the strategy, execution, and team responsible for marketing-sourced pipeline across all three RethinkFirst business units. This is a player-coach role. You will manage a team of Demand Generation Managers (one per LOB), set cross-LOB strategy, and get into the work alongside them when needed. You will own a pipeline number, report against it, and be accountable for marketing’s contribution to revenue.

The challenge here is real. Our LOBs operate across fundamentally different buyer motions: SMB and mid-market clinics with fast transactional cycles in BH, mid-market and enterprise employers with multi-stakeholder procurement in Care, and K–12 school districts with long, policy-driven buying cycles in Ed. You need fluency across all three. Not theoretical understanding. Actual experience running demand gen programs that produce pipeline in fast-velocity SMB environments and in 6-to-12-month enterprise and public-sector sales cycles.

What You’ll Own

• Pipeline Ownership and Revenue Accountability. You own 100% of marketing-sourced pipeline across BH, Care, and Ed. You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings. You are the person in the room who can explain what’s working, what’s not, and what you’re doing about it.
• Team Leadership and Development. You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB. You will set clear pe...