Marketing Analyst & Project Coordinator (Director Level)

*Marketing Analyst & Project Coordinator (Director Level)*

Marketing Analytics & Strategy

• Optimizing acquisition funnels, scaling paid campaigns, and enhancing organic visibility for healthcare
• SEM, PPC, paid social ads, funnel optimization, lead generation, campaign planning & targeting
• Analyze campaign performance across digital, referral, and community outreach channels
• Track KPIs such as patient acquisition cost, conversion rates, referral sources, and ROI
• Develop dashboards and reports to present insights to leadership
• Identify trends, gaps, and opportunities in patient and provider marketing funnels
• Support market research, competitive analysis, and service line growth initiatives
• Use data to recommend budget allocation and channel strategy

Marketing Project Management

• Designed data-backed healthcare marketing campaigns using behavioral triggers and lead-score models, improving consultation-ready leads
• Manage multiple marketing campaigns and projects simultaneously
• Create project timelines, workflows, and task assignments
• Coordinate cross-functional teams (clinical leaders, operations, recruiting, compliance)
• Ensure projects are delivered on time, on budget, and aligned with brand standards
• Oversee campaign launches, content rollouts, and promotional initiatives
• Maintain project tracking systems and status reports

Campaign Execution Support

• Managed paid campaigns across Zocdoc, Google Ads, Meta and healthcare inventory networks, reallocating budgets toward high-intent keywords and improving acquisition efficiency
• Collaborate on digital marketing efforts including email, social media, paid ads, and SEO initiatives
• Support development of marketing materials (flyers, provider outreach materials, internal campaigns)
• Coordinate vendor relationships (design, media buying, web services)
• Assist with event marketing, community outreach campaigns, and referral network growth

Required Qualifications

Bachelor’s degr...