Demand Marketing Manager, Social Studies/ELA (Remote)

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Demand Marketing Manager contributes to the strategy and leads the execution of demand generation and thought leadership programs that drive awareness, engagement, and pipeline for Cengage's Social Studies and ELA portfolios. This role focuses on campaign execution, content-driven thought leadership, and pipeline support across owned, paid, and earned channels.

What

you'll do here:

• Owns and executes demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
• Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines.
• Execute and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals.
• Partner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processes.
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams.
• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners.
• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate.

Skills you will need here

* Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marke...