Sr Manager, Demand Marketing (Remote)

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Senior Manager, Demand Marketing (ELL) leads the strategy and execution of integrated demand generation and thought leadership programs that drive awareness, engagement, and pipeline growth for Cengage and its portfolio. This role leads a team of marketers responsible for delivering high-impact, multi-channel campaigns across owned, paid, and earned channels.

This leader plays a critical role in translating go-to-market priorities into effective demand programs, while building team capability and driving consistent pipeline contribution. The role partners closely with Sales, GTM partners, Revenue Operations, and Marketing teams to deliver measurable growth outcomes.

What you'll do here

Team Leadership & Development

• Lead, coach, and develop a team of demand marketers, ensuring strong execution, professional growth, and alignment to business goals
• Set clear priorities, performance expectations, and key performance indicators tied to pipeline, engagement, and campaign success
• Foster a culture of accountability, collaboration, and continuous improvement
• Provide strategic guidance and hands-on support to ensure campaign quality and effectiveness

Demand Marketing Strategy & Execution

• Contribute to demand marketing strategy and lead execution of integrated programs that drive awareness, engagement, and pipeline
• Oversee development and execution of multi-channel campaigns across owned, paid, and earned media
• Ensure alignment of campaigns to target audiences, business priorities, and GTM objectives
• Drive consistency and scalability in campaign planning, execution, and optimization

Thought Leadership & Co...