Adoptions Marketing Manager (Remote)

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Adoptions Marketing Manager supports our K–12 School team and is responsible for designing, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and pipeline growth across school districts, educators, and administrators. This role partners closely with sales, product marketing, demand, and content teams to deliver targeted, data-driven campaigns aligned to the unique needs of the K–12 education market specific to California, Florida, and Texas.

What you'll do here

Strategic Planning

• Develop and implement strategic, integrated, multi-channel marketing campaigns targeting CA, FL, and TX K–12 audiences (district leaders, administrators, IT decision-makers, and educators) aligned with business objectives and sales priorities.
• Identify market opportunities based on state initiatives, funding, legislation, and priorities within K–12 education
• Plan and lead campaign calendars, ensuring timely launch and execution across channels
• Create annual and quarterly campaign plans for priority states.
• Monitor market trends, competitive activity, and customer needs.

Content & Messaging

• Collaborate with product marketing to craft compelling, education-focused messaging and value propositions
• Ensure campaigns reflect K–12 trends such as digital transformation, student outcomes, equity initiatives, and compliance requirements
• Guide content development including emails, landing pages, webinars, white papers, case studies, and thought leadership assets for designated states.

Channel Management

* Collaborate with Demand and Central Marketing to implement campaigns across multip...