VP of Marketing

VP of Marketing

Reporting to: Chief Operations OfficerRole type: Full-time, ExemptLocation: Based north of Atlanta, Georgia with regular travel to New York City (or based from New York area). Hybrid/remote flexibility available.Travel requirement: 40-60% for meetings, site visits, shop openings, and travel related to position responsibilities.Position Overview PopUp Bagels is entering its next phase of growth as a multi-market, national brand. The VP of Marketing will lead this evolution, building the strategic marketing function the company needs for what’s next: new market launches, existing market performance, media investment, and a marketing organization built to scale. This leader will set the marketing agenda at a strategic level while overseeing the full marketing function: social media, partnerships & collaborations, communications & PR, creative design, and local/national consumer marketing. Each is an important piece of a broader vision to build durable brand infrastructure, plan successful new-market entries, drive in-market growth across existing corporate and franchise locations, manage marketing investment and channel strategy, and serve as a visible brand champion for PopUp Bagels. This includes working directly with franchisees to align on local field marketing strategy and providing creative oversight to ensure their execution stays true to the national brand. This is a hands-on leadership role for a strategic, well-rounded marketing executive who can build what comes next while managing a talented, multi-disciplinary team day to day.Why This Role* Lead marketing for one of the most culturally resonant brands in the country as we move into our next chapter * Shape the strategy behind new market entries and in-market growth, with intention behind how PopUp Bagels shows up in each new city * Partner directly with the CEO, COO, and a visionary founder who values originality, taste, and creative thinking * Lead a t...