Senior Manager, Marketing

Collectivus is home to some of the most prestigious brands in the Collecting, Trading Card Game, and Hobby industries. With a century’s worth of collective experience in driving product and service innovation, high-end quality standards, and elevated customer experience, Collectivus brands are among the most recognized and loved throughout the world by the communities they serve.

Website

https://www.collectivusholdings.com

Office Locations

Aarhus – Dallas – Lisbon – Nashville – Worldwide

Job Title

Senior Manager, Marketing

Reporting Line

TBD

Location

Remote-US

We’re looking for a strategic, well-rounded marketer to lead marketing efforts for Southern Hobby and Sales First business units. This role includes owning how these businesses show up to retailers, brands, and the broader industry. This role will also collaborate across functions to ensure consistency, share insights, and support cross-brand campaigns.

You’ll rethink how we use our data, tools, and content to provide real value to stores beyond just fulfillment, while helping evolve the Southern Hobby and Sales First brands and contributing to Collectivus’ wider growth.

Key Responsibilities

*Brand & Communications Ownership*

• Own the Southern Hobby and Sales First brands in-market from positioning to voice to design, working to both modernize and upscale how customers, partners, and the industry view us.
• Continuously improve and implement the brand guidelines and toolkits that reflect and elevate who we are as a brand.
• Develop and execute marketing campaigns in partnership with cross-functional teams to support priority programs, product initiatives, or offerings within the business units.
• Manage our Southern Hobby and Sales First social channels (Instagram, Facebook, LinkedIn) and broader digital storytelling strategy.
• Work with internal teams/stakeholders to increase our visibility and awareness across the industry.

*Sales & Vendor Enablement*

• Partner with our sales team to develop materials and campaigns that help win and retain customers: line cards, trend data, seasonal programs, promotions, etc.
• Create a sales contact and email blueprint that helps guide tone, selling points, content, follow-up, etc. – from onboarding to ongoing engagement.
• Support our buying and business development teams with pitch materials to secure new brands, exclusives, and vendor partnerships.
• Ensure everyone in our organization can clearly articulate what makes Southern Hobby and/or Sales First different.

*Website & Email Marketing*

• Own the Southern Hobby website’s merchandising, marketing, email, and content.
• Drive the Sales First email and content strategy in partnership with product, sales, and communications.
• Partner with our digital product and IT teams to guide the product roadmap and identify appropriate martech partners.
• Build and optimize our email marketing program (solicitations, etc.) with a focus on driving engagement and sales.

*Events & Industry Activations*

• Act as the marketing lead for our Southern Hobby/SalesFirst event strategy, partnering closely with our Events team and leadership.
• Help plan and execute our presence at trade shows, retailer summits, sales meetings, and co-branded events.
• Work with other Collectivus brands (Dragon Shield, Sorted, Merchant Guild) and external partners to develop collaborative activations and campaigns.

*Customer Value Through Data & Content*

• Lead effort to merchandise our consultative services for vendors and stores through data and insights: category trends, geographic benchmarks, title velocities, brand or product opportunities, etc. We don’t just sell products – we want to help stores run better businesses.
• Develop tools and content that help our reps deliver value beyond the product:
• + Benchmarking reports on store operations (e.g., rent, payroll, margin expectations)
• + Merchandising guides and visual inspiration
• + Financing overviews and business planning templates
• + White papers and case studies based on store size, location, or focus

Qualifications

*Required:*

• 7-10 years in marketing or trade marketing roles, ideally in distribution, consumer goods, or hobby/gaming
• Background in the TCG/hobby space is preferred (Personal or Professional)
• Strong writer and communicator who can make complex topics feel clear and relevant
• Experience developing sales tools, pitch decks, and marketing campaigns that drive adoption and conversion
• Confidence working with data and distilling insights into materials for sales or stores
• Strong instincts around what stores and vendor partners actually need, and what they don’t

Strongly Preferred

• Experience managing digital marketing channels and email campaigns
• Previous work in B2B distribution or channel partner marketing

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