Vice President, Marketing - SalesFirst

As part of our interview process and our commitment to building high-performing teams, we’ve partnered with The Culture Index Program to better understand work styles and team dynamics. To support this process, we kindly ask you to complete a brief survey as part of the application process when submitting your profile. It should take no more than 7 minutes, and there are no right or wrong answers. We appreciate your participation and look forward to learning more about how you might fit within our team!

Culture Index Survey

https://go.cultureindex.com/p/Sm6Ub73jEc7Fvoj

Collectivus Holdings is a dynamic business group encompassing brands many of the most prestigious brands in the Collecting, Trading Card Game, and Hobby industries. With a century’s worth of collective experience in driving product and service innovation, high-end quality standards, and elevated customer experience, Collectivus brands are among the most recognized and loved throughout the world by the communities they serve.

Sales First Distributing has been serving the Mass Market and Retail class of trade for over a decade. We partner with top manufacturers of TCGs, sports cards, and other collectibles, offering superior customer service. We provide warehouse and store-level distribution as well as B2C fulfillment for the best brands in the industry.

Website

https://www.collectivusholdings.com Locations: Aarhus – Dallas – Delhi – Lisbon – Nashville – Worldwide Job Title: Vice President, Marketing & Growth Reporting Line: CEO Position Location: Remote - US

Key Responsibilities

*Brand & Growth Leadership*

• Develop and execute integrated marketing and growth strategies across SFD and Sorted.
• Lead brand positioning, customer acquisition, lifecycle marketing, and community engagement initiatives.
• Drive omnichannel campaigns spanning retail, ecommerce, social, creator/influencer partnerships, events, digital media, and experiential activations.
• Build scalable growth strategies that connect physical products, retail experiences, and digital engagement ecosystems.
• Partner closely with Sales and Commercial teams to support retailer engagement, customer acquisition, and strategic partnerships.
• Utilize consumer insights, analytics, and market trends to optimize campaign effectiveness and business growth.

*Sorted Strategy & Digital Ecosystem Development*

• Serve as a strategic leader supporting the continued growth and expansion of the Sorted platform and app ecosystem.
• Partner cross-functionally with Product, Engineering, Customer Experience, and Commercial teams to drive user acquisition, retention, engagement, and monetization strategies.
• Help shape the long-term business strategy and scalability of Sorted, including community development, loyalty initiatives, partnerships, and digital expansion opportunities.
• Explore opportunities to integrate physical and digital experiences that strengthen consumer engagement and recurring platform usage.

*Brand & Consumer Engagement*

• Lead integrated brand and consumer engagement strategies that strengthen awareness and loyalty across SFD-supported brands and initiatives.
• Oversee content strategy, social media, creator/influencer partnerships, experiential activations, events, and community engagement efforts.
• Drive omnichannel marketing initiatives that connect retail experiences, fandom engagement, and digital consumer behavior.
• Support the continued development of scalable brand storytelling and consumer-facing marketing capabilities across the organization.

*Commercial & Cross-Functional Leadership*

• Partner across Product, Sales, Operations, Creative, and Executive Leadership teams to align marketing initiatives with broader business objectives.
• Lead annual marketing planning, budget management, forecasting, and KPI reporting.
• Build and manage external agency, creator, licensing, and strategic partner relationships.
• Help establish scalable marketing processes, reporting frameworks, and operational discipline across the organization.

*Team Leadership*

• Build, mentor, and lead a high-performing global marketing organization.
• Foster a culture of accountability, creativity, agility, and execution excellence.
• Serve as a collaborative and influential leader across multiple business units and stakeholders.

Qualifications

• 10+ years of progressive marketing, brand, growth, or commercial leadership experience.
• Experience within gaming, collectibles, consumer products, entertainment, licensing, retail, ecommerce, technology, or adjacent enthusiast-driven industries strongly preferred.
• Demonstrated success in building brands, scaling consumer engagement, and driving commercial growth.
• Strong understanding of digital marketing, community building, lifecycle marketing, creator ecosystems, and customer acquisition strategies.
• Experience partnering closely with Product and Engineering teams on digital platforms or app ecosystems preferred.
• Proven ability to lead cross-functional initiatives across global organizations.
• Strong executive presence with the ability to operate strategically while remaining hands-on in execution.
• Experience managing budgets, agencies, partnerships, and integrated marketing campaigns.
• P&L ownership or strong business operations exposure is a plus.