Director, Marketing - Sorted

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Collectivus Holdings is a dynamic business group encompassing brands many of the most prestigious brands in the Collecting, Trading Card Game, and Hobby industries. With a century’s worth of collective experience in driving product and service innovation, high-end quality standards, and elevated customer experience, Collectivus brands are among the most recognized and loved throughout the world by the communities they serve.

Website

https://www.collectivusholdings.com ---------------------------------------------------

Locations

Aarhus – Dallas – Delhi – Lisbon – Nashville – Worldwide

Job Title

Director, Marketing - Sorted

Reporting Line

Head of Product, Mobile & Digital

Sorted is the new brand for our TCG collection management app, replacing Dragon Shield Card Manager. The app supports multiple trading card games (Magic: The Gathering, Pokémon, Yu-Gi-Oh!, One Piece, Lorcana, and Flesh and Blood), with best-in-class scanning, collection management, deckbuilding, and an in-app shop.

We launched Sorted in Q1 2026 and are now entering the growth phase: user migration from Card Manager, brand building, scaled acquisition, and expansion of our ecommerce and creator programs. The marketing function currently has a Growth Marketing Manager and a Community Manager but no dedicated marketing leader. This role fills that gap.

This hire will

• Own the full marketing strategy for Sorted (and Card Manager during migration).
• Lead and develop the marketing team, setting strategic direction and raising execution quality.
• Build and scale every growth channel: acquisition, retention, brand, content, social, email, events, creator partnerships, and shop/ecommerce marketing.
• Bring US market proximity and TCG/gaming cultural fluency to a product with a predominantly US user base.

Key Responsibilities

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Marketing Strategy & Leadership

• Own the end-to-end marketing strategy for Sorted, covering acquisition, retention, monetization support, brand, and ecommerce.
• Manage and mentor two direct reports (Growth Marketing Manager, Community Manager); set priorities, review performance, and raise the bar.
• Propose brand positioning and messaging strategy in partnership with Product (final approval sits with Head of Product).
• Build quarterly marketing plans with clear goals, channel mix, budget allocation, and success criteria.

User Acquisition & Performance Marketing

• Scale paid acquisition across channels (Meta, Google, TikTok, Apple Search Ads) with strong LTV/CAC discipline.
• Own App Store Optimization (ASO): keyword strategy, creative testing, conversion rate optimization.
• Identify and test new acquisition channels, including influencer, affiliate, and partnership-driven growth.

Retention, Lifecycle & Email Marketing

• Design and optimize lifecycle marketing across email, push notifications, and in-app messaging (Klaviyo).
• Build segmented retention campaigns tied to user behavior and subscription status.
• Own the Card Manager to Sorted migration communications, ensuring minimal churn during transition.

Social Media, Content & Community

• Set the social media strategy and content calendar; oversee execution by the team.
• Develop the creator and influencer program: identify partners, structure collaborations, measure ROI.
• Oversee community management direction and ensure community engagement supports growth and retention goals.

Events & Partnerships

• Plan and execute event presence (Magic Con, TCG tournaments, hobby conventions) as acquisition and brand-building opportunities.
• Develop partnership strategy with retailers, brands, and content creators in the TCG space.

Shop & E-commerce Marketing

• Drive traffic and conversion for the in-app Sorted shop (sealed product drops, cross-sell, retention-based offers).
• Coordinate product drop marketing with Sales First and internal stakeholders.
• Build ecommerce marketing playbooks: launch sequences, pricing communication, scarcity, and urgency tactics.

Qualifications

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### Required

• 7-10 years in growth marketing, product marketing, or digital marketing, with at least 2 years leading a team.
• Proven experience in mobile app marketing, including paid acquisition, ASO, and lifecycle/CRM.
• Strong performance marketing fundamentals: LTV/CAC modeling, channel attribution, and budget allocation.
• Experience managing direct reports and developing a team of marketers.
• Hands-on with marketing and analytics tools (Meta Ads, Google Ads, Klaviyo or similar ESP, GA4, Mixpanel/Amplitude or similar).
• Experience with subscription-based or freemium monetization models.
• Strong written and verbal communication. Able to frame a strategy clearly for executive stakeholders.
• Comfortable working in a fast-moving, cross-functional environment with a distributed team (US + Portugal).

### Nice to Have

• Experience in gaming, collectibles, or hobbyist/enthusiast communities.
• Familiarity with e-commerce marketing (Shopify, product drops, marketplace dynamics).
• Experience with creator/influencer marketing programs at scale.
• Passion for trading card games (Magic: The Gathering, Pokémon, Yu-Gi-Oh!, or others).

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