Digital Marketing Specialist

Digital Marketing Specialist

Position Summary

We are seeking a highly motivated and forward-thinking Digital Marketing Specialist to support and enhance our agency's digital marketing capabilities. This role is responsible for managing and optimizing social media marketing, Google Ads campaigns, SEO and AEO initiatives, content development, and email marketing while serving as an internal subject matter expert on emerging trends, platform updates, and AI-driven changes within the digital marketing landscape.

The ideal candidate is passionate about digital marketing, thrives on continuous learning, and stays ahead of industry developments to help our agency maintain a competitive edge. This is not a client-facing account management role; instead, the focus is on execution, research, innovation, and strategic implementation.

Key Responsibilities

Social Media Management

• Plan, create, schedule, and optimize social media content across multiple platforms.
• Monitor platform updates, algorithm changes, and emerging social media trends.
• Analyze social media performance and provide actionable recommendations to improve engagement, reach, and conversions.
• Identify opportunities to leverage AI tools and automation within social media workflows.
• Support content strategy development and campaign execution.

Google Ads Management

• Build, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.
• Conduct keyword research, audience targeting, bid strategy management, and ad copy optimization.
• Monitor campaign performance and implement data-driven improvements.
• Stay current with Google Ads platform updates, automation features, AI-powered bidding strategies, and policy changes.
• Evaluate and test new Google advertising features and best practices.

Search Engine Optimization (SEO) & Answer Engine Optimization (AEO)

* Develop and implement on-page, off-page, technical S...