Digital Marketing Manager

Company Overview Decorware Inc is a renowned leader in contemporary home decor and candle products, dedicated to creating stylish, high-quality items that satisfy both retailers and consumers worldwide. With a rich history dating back to 1996, the company emphasizes innovation, sustainability, and rapid product development through its global manufacturing facilities and creative teams.

Job Summary We are seeking an energetic and detail-oriented Digital Marketing Manager to spearhead our online marketing initiatives. In this pivotal role, you will develop and execute comprehensive digital marketing strategies that elevate brand awareness, drive e-commerce growth, and optimize campaign performance across multiple channels. Your expertise in SEO, content creation, paid advertising, and analytics will be instrumental in shaping our digital presence and engaging our target audience effectively.

Responsibilities

• Lead the planning, setup, and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and SEM channels to maximize reach and ROI.
• Conduct thorough keyword research using SEO tools to inform content strategies and improve search engine rankings.
• Develop compelling content for websites, social media, email marketing campaigns, and promotional materials that resonate with diverse audiences.
• Manage website content using WordPress or other content management systems to ensure up-to-date product listings and engaging user experiences.
• Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Optimize conversion rates through A/B testing, landing page improvements, and performance marketing techniques.
• Oversee social media management by creating engaging campaigns on platforms such as Instagram and Facebook to boost brand visibility and customer engagement.
• Collaborate with design teams...