Marketing Manager

Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital platforms in the HVAC industry. This role offers an exciting opportunity to develop innovative marketing strategies, oversee campaign execution, and analyze performance metrics to optimize outreach efforts. As a key member of our team, you will drive engagement through a variety of channels, including social media, search engine optimization (SEO), paid advertising, and content creation. The ideal candidate is passionate about digital marketing, possesses strong technical proficiency, and thrives in a fast-paced environment committed to growth and innovation.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns that align with company goals, utilizing tools such as Google Ads, SEM (Search Engine Marketing), and marketing automation platforms.
• Manage website content using WordPress and other content management systems, ensuring optimal user experience and SEO best practices.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website traffic.
• Design and execute social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter to boost brand awareness and lead generation.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and web analytics reporting tools to measure campaign performance and identify areas for improvement.
• Collaborate with creative teams to produce compelling content including copywriting, graphic design with Adobe Creative Suite, and video assets for diverse marketing channels.
• Optimize conversion rates through A/B testing, landing page enhancements, and user experience improvements on websites built with HTML, CSS, JavaScript, and other technical skills.
• Manage email marketing campaigns by segmenting audiences, creating engaging content, and tracki...