Performance / Growth Lead

Overview

We're hiring one person to own our growth and lifecycle marketing end to end the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doer's role, not a strategist's. You'll report to and work side by side with our head of marketing, and you'll focus entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings, however you need to be highly organized. You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.

Description WHAT YOU WILL OWN Performance Improve CAC, ROAS, and conversion every week across our paid and owned channels. Run a constant test-and-learn loop on audiences, creative, and offers, and move budget toward what's working before the rest goes stale.

Lifecycle & CRM

Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending.

• Shape and execute customer segments across every CRM channel from first-time registrants and leads to our highest-value repeat senders
• Build lifecycle journeys across email, push, and SMS onboarding, repeat-gifting nudges, win-backs, referrals, and loyalty and rigorously test each one so every message drives results and feels human, without increasing churn
• Identify and run high-value, hypothesis-driven experiments inspired by what the data is telling you
• Keep messaging brand-aligned and improve time-to-conversion, working with the content and design talent on the team to capture new leads at every funnel stage
• Be our CRM-stack expert, and work cross-functionally with Pro...