New Products & Marketing Innovation Director

### About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About The Role

As the New Products & Marketing Innovation Director at Ethos, you will lead paid marketing for all of our new DTC products. This includes IUL and Annuities which are both live now and additional new products we are launching in H2 2026. Ethos just went public, and maintaining our pace of growth through 2027 depends on launching new products and scaling them quickly. You will own the paid strategy and execution for each, working closely with channel managers, creative, product, brand, and analytics. This is a role for someone I can trust to run point with minimal oversight and strong judgment.

Duties & Responsibilities

• New DTC Product Ownership: Lead paid marketing for all of our new DTC products, currently IUL and annuities, with more products launching in H2 2026. Own the paid strategy and roadmap end to end, from pre-launch positioning translation through scale. Partner with product and brand on positioning, with creative on output, and with analytics on measurement.
• Autonomous Execution: Run the paid program for new products with strategic input from leadership, not day-to-day direction. Make the calls on budget allocation, channel mix, testing roadmap, and creative direction. Bring proposals and decisions forward, not open questions.
• Cross-Channel Strategy: Lead the cross-channel strategy...