Mountain Sport Social Media Lead

Role

Mountain Sport Social Media Lead

Team

Product & Sport Social Media

Scope

Individual Contributor (P3)

Experience

2–5+ years

Location

Ventura, CA (Hybrid)

The Mountain Sport Social Media Lead helps bring Patagonia's mountain sport stories to life across social channels. This role leads content planning, publishing, community engagement, and social storytelling for categories including climbing, snow, trail running, and mountain biking.

This role develops platform-native social approaches that deepen audience engagement, support category and brand storytelling, and strengthen Patagonia’s presence within mountain sport communities. The role partners closely with Category Marketing, Creative, Editorial, Film, PR/Comms, athlete ambassadors, Retail, CX, and Brand Social to translate business and storytelling priorities into culturally relevant social content and conversations.

This person should bring strong social instincts, editorial judgment, strategic thinking, and a deep understanding of mountain sport culture and digital communities. They should be equally comfortable thinking strategically, collaborating cross-functionally, analyzing performance, and executing day-to-day publishing and engagement work.

What You'll Do

*Social Content & Storytelling*

• Plan, create, publish, and manage content across platforms including Instagram, TikTok, YouTube, and emerging channels
• Support storytelling around campaigns, product launches, athlete ambassadors, films, events, and environmental initiatives
• Help identify opportunities to create relevant, timely, and engaging content that resonates with mountain sport audiences
• Capture, commission, curate, or create real-time and in-field social content from productions, athlete ambassadors, and community events as needed

*Community Engagement & Channel Management*

• Manage day-to-day publishing and community engagement across mountain sport channels
• Eng...