Performance Marketing Manager

About Sundae

Sundae is on a mission to help homeowners achieve the best possible outcome when selling a house that needs repairs or updates.

For too long, homeowners facing difficult selling situations have had limited options and insufficient transparency. Sundae is changing that by combining technology, data, marketing, and operational expertise to connect motivated sellers with experienced local real estate entrepreneurs who can provide solutions tailored to their needs.

Today, Sundae operates a rapidly growing membership platform that equips real estate operators with the marketing, technology, systems, and support they need to acquire more opportunities, convert more sellers, and grow their businesses more efficiently.

Our team combines deep expertise across real estate, marketing, technology, and operations. Together, we're building the infrastructure that helps homeowners navigate complex situations while empowering entrepreneurs to scale responsibly and profitably.

If you're excited about building scalable growth systems, solving complex problems, and making a measurable impact, we'd love to hear from you.

Role Overview

We're seeking a data-driven, execution-oriented Performance Marketing Manager to own and optimize Sundae's lead generation efforts across paid and offline acquisition channels.

This role is responsible for planning, executing, and improving marketing campaigns that drive qualified homeowner opportunities for Sundae members. You will manage channel performance across Google PPC, Meta, Direct Mail, TV/CTV, and emerging acquisition channels while continually testing new strategies to improve lead volume, lead quality, and cost efficiency.

Success in this role requires balancing lead quantity, lead quality, and return on investment to help members grow profitably.

As the day-to-day owner of acquisition marketing performance, you'll work closely with sales, revenue operations...