Media Buyer — Meta Lead Gen & Creative Strategy

Paid Social Media Buyer — Meta Lead Gen & Creative Strategy

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Remote · Contractor · Long-term opportunity

Read this before applying.

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NEW ERA Digital Marketing helps painting contractors across the U.S. and Canada grow through paid advertising.

We do not work with every industry.

We work with painting companies.

That means our campaigns need to do more than generate cheap leads.

They need to generate real homeowner interest, booked estimates, and results our clients can feel in their business.

That is why we are hiring a Paid Social Media Buyer — Meta Lead Gen & Creative Strategy.

This role is for someone who can help manage Facebook and Instagram lead-generation campaigns, improve campaign performance, think through creative angles, protect lead quality, and communicate clearly with the team.

This is not just a “boost posts and check CPL” role.

You need to understand campaign setup, lead forms, creative testing, optimization, reporting, and what happens after a lead comes in.

The Mission

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Help NEW ERA deliver better campaign results for painting contractors.

That means

• Leads are being generated.
• Lead quality is being watched.
• Campaigns are being reviewed consistently.
• Creative angles are being tested.
• Client feedback is being used.
• Changes are being documented.
• Updates are clear.

Issues are escalated before they become bigger problems.

Your job is to help make the paid ads side of the business cleaner, sharper, and more reliable.

What You Will Own

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You will help with

• Creating, launching, and managing Meta ad campaigns
• Setting up Facebook lead forms
• Reviewing campaign performance
• Optimizing ads based on data, lead quality, and client feedback
• Testing new ad creatives, hooks, angles, and copy
• Reviewing CTR, link CTR, CPM, CPL, booked appointments, and...