Digital Marketing Manager

### Home Office: Princeton, NJ

Remote Role

### About the Role

We are seeking a Digital Marketing Manager to support paid media and email marketing efforts for a growing K-12 audiobook and educational nonprofit. This role will focus on the execution, placement, tracking, and optimization of digital campaigns across paid search, paid social, and email marketing channels.

The ideal candidate is technically proficient in digital marketing platforms and experienced in launching and managing multi-channel campaigns. This role reports to the Director of Marketing Operations and will support the execution of digital marketing initiatives across B2B lead generation, D2C sales, and fundraising channels.

### About Learning Ally

Learning Ally is on a mission to radically change education and the way children who struggle to learn are supported both at home and in the classroom. We work with schools, districts, and educators across the country, serving 2.4 million students who struggle to read, helping them reach their full potential. We are a non-profit technology company with a human-read audiobook solution that combines the programs, products, and services educators need to help these students read with frequency and build lifelong academic, social, and emotional success. The ideal candidate will embody a similar passion, aligning their professional efforts with this mission-driven purpose.### Key Responsibilities

• Build, launch, and manage paid campaigns in Google, Meta, and LinkedIn.
• Execute paid search, display, retargeting, and paid social campaigns.
• Upload and manage audience lists, conversion tracking, pixels, and remarketing audiences.
• Create and QA campaign assets including Ad copy, Creative assets, UTMs, and Audience targeting.
• Monitor campaign delivery and assist with campaign reporting and performance tracking.
• Build and deploy email campaigns, automated journeys, and audience segmentation using Salesforce Marketing Cloud.
• Maintain...