Social & Paid Media Team Lead

Summary

lotus823 is seeking a strategic, creative and client-focused Social & Paid Media Team Lead to join our growing agency team. This role is ideal for a digital marketer with hands-on experience managing integrated social media campaigns for multiple clients across both paid and organic channels. The ideal candidate brings expertise in social media strategy, Meta advertising, influencer marketing, and content development, along with a strong understanding of digital campaign performance and client communications. Understanding of digital marketing strategies, including SEO, SEM, conversion optimization and paid media. Experience with Google Ads is a plus.

This individual will serve as a key day-to-day client contact, leading digital strategy execution while collaborating closely with internal creative, PR, and strategy teams to deliver measurable results. The role requires 3 to 5 years agency experience with strong communication, organization, and project management skills, as well as the ability to thrive in a fast-paced agency environment and stay ahead of emerging digital trends. This is a full-time remote position with occasional in-office collaboration in Red Bank, NJ and periodic travel as needed. (NJ based preferred, but not required.)

Key Responsibilities

* Act as the lead day-to-day contact for assigned client accounts, including overseeing strategic account activities, continuously optimizing campaigns and initiatives to achieve and exceed client goals * Manage day-to-day social media strategy and execution for client accounts across platforms including Instagram, Facebook, LinkedIn, TikTok, and more * Create and manage organic social media calendars and content strategies * Plan, launch, optimize, and report on Meta/TikTok advertising campaigns * Monitor campaign performance and provide actionable insights and recommendations continuously reviewing engagement growth, lead generation, ROAS, conversion optimization, audience grow...