Digital Marketing Manager

Position Summary

The Digital Marketing Manager will play a pivotal role in collaborating on content calendars, creating crave-worthy content, and finding new ways to connect with our guests online for Jefferson's and WingStand by Jefferson's across all locations. This role will need a experience in content creation, Meta Ads, and creative thinking.

Essential Duties and Responsibilities

The essential job responsibilities include, but are not limited to the following

*Collaborate on Strategic Messaging:*

* Partner with the Director of Marketing on Strategic Messaging annually, bi-annually, and monthly to establish a cadence for talking about strong brand building and traffic driving messages.

*Capture and Create Content:*

• Establish creative content ideas and capture video and still images using the internal resources available through the Marketing Department for Facebook, Instagram, TikTok, X, LinkedIn, and more.
• Work with Creative Design resources to develop graphic design content for social and email assets.

*Develop New Digital Strategies & Outreach:*

* Partner with other members of the Marketing Department and the Director of Marketing on new creative an innovative ways to help keep brand messaging fresh and relevant.

*Manage Digital & Social Ads and Pages:*

• Place ads on Meta Ads Manager and adjust audiences, targeting and budgets as needed.
• Help maintain social page accuracy across both brands and all locations.

*Franchisee Collaboration:*

* Collaborate closely with franchisees to provide social support and creative thinking around expressed initiatives.

*Data-Driven Insights:*

* Gather and analyze industry and brand-specific data to derive insights, inform decisions, and identify opportunities from ad performance for enhancement.

*Customer-Centric Campaigns:*

* Partner with the Director of Marketing to develop customer-centric marketing campaigns and partnerships that drive traffic, lo...