Digital Marketing & Content Specialist

Description

Want to join an AMAZING organization with a mission of building girls of COURAGE, CONFIDENCE, and CHARACTER who make the world a better place?

Girl Scouts - North Carolina Coastal Pines is seeking a Digital Marketing & Content Specialist to join its local council! Girl Scouts - North Carolina Coastal Pines represents 41 counties within North Carolina. Girl Scouts - North Carolina Coastal Pines, in partnership with Girl Scouts of the USA, has a mission to build girls of courage, confidence and character who make the world a better place.

The Digital Marketing & Content Specialist supports the execution of digital marketing initiatives across multiple channels, including social media, website, email marketing, paid advertising, and membership recruitment campaigns. This role combines content creation with analytics and reporting responsibilities to help drive membership growth, program participation, volunteer engagement, and brand awareness. The position is responsible for monitoring campaign performance, supporting A/B testing efforts, analyzing data, and providing actionable insights to improve marketing effectiveness.

The annual salary range for this position is $40,000 - $45,000, commensurate with experience.

This is a hybrid role,

NOT a fully remote position. The selected candidate must reside in North Carolina, specifically within our council’s 41-county service footprint.

• Schedule and publish content across all platforms, write engaging captions aligned with brand voice, monitor community comments/messages, and track performance trends.
• Develop graphics, flyers, digital ads, and marketing materials using brand templates; format content for multiple platforms and assist with photography/video coordination.
• Manage editorial calendars, write and publish blog content, and coordinate story collection across departments to ensure alignment with organizational priorities.
• Update landing page...