Marketing Associate

JOB DESCRIPTION

Position Title

Marketing Associate

Reports To

Marketing Director

Department

Product Marketing

Marketing Associate

Location

Hybrid – 2 days in Chestnut Hill, MA office / 3 days remote. Days are typically Monday-Tuesday or Tuesday-Wednesday, but this is subject to change.

Position Summary

The Marketing Associate supports the execution, coordination, and reporting of multi-channel, direct response lead generation campaigns for Sokolove Law. Working closely with the Marketing Director and broader Product Marketing team, this role helps ensure marketing campaigns run smoothly and effectively across digital and offline channels. This position is ideal for someone early in their marketing career who is organized, curious, and eager to gain hands-on experience in campaign management, creative development, and performance analysis within a collaborative team environment.

Key Responsibilities

Campaign Coordination & Execution

• Assist in the planning, scheduling, and execution of direct response marketing campaigns across multiple practice areas.
• Collaborate with internal teams and external agencies to coordinate creative assets, copy, and production timelines.
• Support the development and trafficking of materials such as DRTV scripts, direct mail, digital ads, emails, and social content.
• Help with campaign QA (quality assurance), proofreading, and compliance checks before launch.
• Track project milestones, maintain documentation, and ensure deliverables are completed on time.
• Coordinate updates to perennial marketing materials, such as disclaimers and attorney accolades.

Email Marketing & Customer Journeys

• Support the setup, testing, and deployment of email campaigns in Salesforce Marketing Cloud (SFMC) or other platforms.
• Assist with list management, segmentation, and campaign calendar organization.
• Compile and summarize key performance metrics (open rates, clicks, conversions) for review by...