Manager, Marketing Operations

Manager, Marketing Operations

Location

Remote (U.S.) – Central or Eastern Preferred

Department

Marketing

Reports To

VP, Revenue Marketing

Type

Full-Time

Compensation

$100,000-$110,000 Base

Build the Marketing Engine Behind a High-Growth Mobility Technology Company

At Transit Technologies, we're transforming how transportation agencies, universities, airports, healthcare systems, and private operators move people. Our technology powers critical transit operations for thousands of organizations and helps facilitate more than 100 million rides annually.

As our business continues to grow, so does the need for accurate, scalable, and trusted marketing operations.

We're looking for a Manager, Marketing Operations who thrives at the intersection of systems, data, analytics, and business impact. This is not a campaign execution role. It is an opportunity to own the marketing infrastructure that drives visibility into pipeline, revenue contribution, and marketing performance.

If you're energized by creating order from complexity, building scalable systems, and helping leadership make better decisions through data, we want to hear from you.

About Transit Technologies

Transit Technologies is a leading provider of software solutions serving public transportation agencies, municipalities, universities, airports, healthcare systems, and private operators worldwide.

Our TransitOS platform supports the full spectrum of transit operations, including

• Fixed Route Operations
• Demand Response & Paratransit
• Workforce Management
• Asset Management
• Rider Engagement
• Safety & Compliance
• Fleet & Maintenance Operations

With more than 4,000 customers and over 100 million rides supported annually, we are helping modernize mobility around the globe.

The Opportunity

Marketing is becoming an increasingly strategic growth driver at Transit Technologies.

To scale effectively, we need a strong operational foundation that ensures every campaign, lead, and marketing dollar can be measured and optimized.

This role will serve as the operational backbone of our marketing organization, owning the systems, processes, reporting, attribution, and data governance that create confidence in our decision-making.

You will partner closely with Revenue Marketing, Sales Operations, Sales Leadership, and external agencies to create a high-performing, data-driven marketing engine.

What You'll Own

Marketing Technology & Systems

• Own and administer HubSpot architecture, governance, and optimization
• Manage HubSpot integrations with Salesforce and other marketing technologies
• Ensure scalability, consistency, and operational excellence across marketing systems
• Identify opportunities for automation and process improvement

Attribution & Performance Measurement

• Build and maintain marketing attribution models
• Develop reporting frameworks that connect marketing activity to pipeline and revenue
• Establish consistent measurement standards across campaigns and channels
• Create actionable insights that improve marketing investment decisions

Reporting & Analytics

• Build dashboards and reporting for leadership visibility
• Track pipeline contribution, funnel performance, campaign effectiveness, and conversion metrics
• Deliver clear analysis that helps drive business decisions
• Ensure reporting accuracy and stakeholder confidence

Lead Lifecycle & Data Governance

• Own lead lifecycle design and management
• Define lead scoring frameworks and qualification processes
• Optimize MQL-to-SQL handoff processes
• Maintain database health, governance standards, and data quality
• Ensure proper tracking, UTM governance, and attribution accuracy

Cross-Functional Partnership

• Partner closely with Revenue Marketing, Sales Operations, and Sales Leadership
• Align teams around shared definitions, reporting, and success metrics
• Support agency and vendor performance measurement
• Serve as a trusted advisor on marketing data and operational best practices

What Success Looks Like

Within your first 12 months, you will

• Establish trusted marketing reporting used consistently by executive leadership
• Deliver clear visibility into marketing's contribution to pipeline and revenue
• Improve attribution accuracy and campaign measurement capabilities
• Create scalable processes across HubSpot and Salesforce
• Strengthen alignment between Marketing and Sales through shared metrics and definitions
• Increase confidence in marketing data across the organization

What You Bring

Required Experience

• 5-8 years of B2B Marketing Operations experience
• Strong hands-on expertise with HubSpot administration and optimization
• Experience integrating and managing HubSpot and Salesforce environments
• Proven experience building attribution models and reporting frameworks
• Expertise in lead lifecycle management and lead scoring
• Strong analytical, reporting, and problem-solving capabilities
• Experience translating complex data into actionable business insights

Preferred Experience

• SaaS or technology industry experience
• Experience supporting multi-product or multi-segment organizations
• Familiarity with revenue operations and go-to-market analytics
• Experience working in high-growth environments

Who Thrives at Transit Technologies

The most successful team members consistently demonstrate these characteristics

Drives Results Relentlessly

You focus on outcomes, solve problems proactively, and maintain momentum.

Owns It

You take responsibility, follow through, and operate with accountability.

Thinks Critically, Acts Decisively

You use data and sound judgment to make informed decisions quickly.

Communicates with Impact

You create clarity, build alignment, and influence stakeholders across functions.

Inspires and Elevates Others

You help teams perform at a higher level through collaboration and partnership.

Obsessed with Growth

You continuously seek opportunities to learn, improve, and optimize.

Raises the Standard

You challenge the status quo and drive operational excellence.

Coachable

You welcome feedback and adapt quickly to new challenges and opportunities.

What This Role Is Not

To ensure clarity, this position is

• Not a campaign execution role
• Not an email marketing role
• Not a generalist marketing position
• Not a reporting-only analyst role

This role is for someone who wants to own the systems, processes, and measurement infrastructure that enable a world-class marketing organization.

Why Join Transit Technologies?

You'll join a company at an exciting stage of growth and transformation.

You'll have the opportunity to influence strategy, improve decision-making, and build the operational foundation that supports our next phase of growth.

Most importantly, you'll see the direct impact of your work on pipeline, revenue, and business performance.

If you're passionate about data, systems, operational excellence, and helping organizations scale, we'd love to hear from you.