Staff Marketing Automation Developer

Overview

National Debt Relief is seeking a highly skilled and strategic Staff Marketing Automation Developer who is passionate about building modern, scalable customer engagement experiences. In this role, you will leverage your deep expertise in marketing automation platforms, data integrations, and messaging architecture to design, develop, and optimize lifecycle communications across multiple channels. Working closely with senior technical leaders and cross-functional teams, you will help shape the future of our customer messaging ecosystem by modernizing platform capabilities, defining development standards, influencing migration strategy, and supporting the evolution of a more event-driven, customer-centric engagement model. The successful candidate will be a technical leader, innovative problem solver, and collaborative partner who thrives in a fast-paced environment while driving platform transformation, implementation excellence, and long-term scalability.

Responsibilities: * Own day-to-day marketing automation platform operations, with a strong focus on Braze. Keep our messaging ecosystem healthy, reliable, performant, and scalable across email, SMS, push, and in-app channels. * Help shape our platform strategy. Contribute to the evaluation of our marketing automation tooling and, should we pursue or continue a migration, lead the technical strategy, architecture, data mapping, journey re-platforming, QA, and cutover planning with minimal disruption to live customer messaging. * Define technical and architectural standards for Braze and adjacent messaging systems, including data models, attributes, events, segments, Canvas design, API integrations, identity resolution, subscription management, personalization, and event-triggered messaging. * Build, optimize, and maintain campaigns and automations in Braze, including Canvas flows, audience segmentation, dynamic content, Liquid personalization, connected content, experimentation, and multi-c...