HubSpot Marketing Specialist

Job Summary We are seeking an energetic and detail-oriented HubSpot Marketing Specialist to join our dynamic marketing team. In this role, you will leverage your technical expertise and strategic mindset to design, implement, and optimize multichannel marketing campaigns that drive lead generation and demand creation. Your passion for digital marketing performance monitoring and data analysis will help us refine our marketing operations and maximize campaign effectiveness. The ideal candidate will possess a strong background in marketing automation tools, web analytics, and B2B and B2C marketing strategies, ensuring our outreach resonates with target audiences and aligns with product market segmentation goals. This paid position offers an exciting opportunity to contribute to innovative marketing initiatives in a fast-paced environment.

Responsibilities

• Develop, execute, and optimize multichannel marketing campaigns across email, web, social media, and other digital platforms using HubSpot.
• Implement and manage marketing automation workflows to nurture leads, improve lead segmentation, and enhance demand generation efforts.
• Monitor digital marketing performance through Google Analytics, web analytics reporting, attribution modeling, and other analytics tools to measure campaign success and identify areas for improvement.
• Collaborate with sales teams to align marketing strategies with sales objectives using HubSpot CRM for lead management and tracking.
• Conduct data analysis to evaluate campaign ROI, analyze customer behavior patterns, and support product market segmentation initiatives.
• Set up digital marketing campaigns with a focus on marketing best practices, ensuring targeted messaging reaches the right audience at the right time.
• Support marketing project management by coordinating campaign timelines, tracking deliverables, and ensuring smooth execution of marketing operations.
• Perform web analytics reporting to inform attribution modeling...