Director of Marketing

*Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.*

About the Role

The Westin Cocoa Beach Resort & Spa is seeking an accomplished and highly strategic Director of Marketing to lead all pre-opening and ongoing marketing efforts for this landmark oceanfront luxury resort’s launch on Florida’s Space Coast in May 2027. This leadership role is responsible for shaping and executing a fully integrated, revenue-driven marketing vision that elevates brand positioning, accelerates demand generation, and establishes the resort as the premier wellness-focused luxury and conference destination. The Director of Marketing will oversee all facets of resort marketing, including leisure, group and conference, weddings, spa and wellness, food & beverage, retail, and special events, while defining the property’s market identity, launch strategy, and long-term brand equity across all guest and consumer touchpoints. Reporting directly to the Director of Sales & Marketing, and in close alignment with Driftwood Capital’s Corporate Vice President of Marketing, this leader will ensure seamless integration with ownership objectives and Marriott brand standards while partnering cross-functionally with resort leadership to drive market share, optimize total revenue performance, and establish a best-in-class luxury positioning in a highly competitive coastal resort market.

Key Responsibilities

Strategic Marketing Leadership

* Develop and execute annual integrated marketing plans aligned with revenue objectives, market share goals, and ownership return expectations....