Director of Demand Generation

About Vumedi

Vumedi is the leading learning community for doctors worldwide, dedicated to advancing medical education through peer to peer learning. Our mission is to empower healthcare professionals by providing them with access to the latest clinical knowledge and surgical techniques from experts around the globe. We curate a vast library of high-quality educational content, enabling users to enhance their skills, stay informed about industry trends, and improve patient outcomes. We are headquartered in Oakland, CA, and have additional offices in Minneapolis, MN, and Zagreb, Croatia.

The Director, Demand Generation, defines the strategy and plan to drive qualified pipeline leads and revenue. This is a high-impact role for someone who is deeply operational, highly analytical, technically fluent, and results-oriented. You'll turn frameworks, messaging, and GTM priorities into high-performing, repeatable programs. You will manage both digital and field programs, partner closely with Ops and Sales, and help build the scalable campaign engine that powers Vumedi's revenue growth.

What you'll do

• Own the demand generation strategy and annual plan to support Vumedi's bookings target across pharma brand teams, agencies, and biotech advertisers.
• Build account-level targeting and segmentation for ABM programs across top pharma advertisers and key holding company agencies.
• Own pipeline coverage, conversion rates, CAC, and CAC payback across marketing-sourced and influenced opportunities as well as BD outreach. Report monthly to the executive team on contribution to new business opportunities and bookings.
• Build the campaign operating system: launch playbooks, creative brief templates, channel SLAs, and reporting cadences that scale across product launches and brand campaigns.
• Define the experimentation roadmap across paid, lifecycle, and content channels with documented win rates and budget reallocation decisions.
• Partner with Product...