Director, Lifecycle Growth & Retention

ISSA is looking for a Director, Lifecycle Growth & Retention!

Please note: 100% Remote position: (must reside in an ISSA-eligible state: AZ, CT, FL, GA, ID, IL, IN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI).

About ISSA

ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, yoga instructors, health coaches, medical professionals, and more! For over 35 years, ISSA has developed a personal fitness training program that combines gym experience with practical and applied sciences. With over 300 employees, we have certified nearly 500,000 trainers in 174 countries. We were recently recognized as a Best Place to Work and Healthiest Employer by The Phoenix Business Journal, Fastest Growing Private Company by Inc. Southwest Regionals, and Top Workplace by USA Today!

ISSA is seeking a highly strategic, growth-oriented leader to own and drive returning student bookings across the business. This role sits at the intersection of lifecycle marketing, product, automation, AI, and customer growth, with a primary focus on increasing retention, repeat purchases, and customer lifetime value.

So What's the Job?

* The Director, Lifecycle Growth & Retention, will operate with a strong ownership mindset, waking up every day focused on how to grow returning student bookings and deepen customer engagement across ISSA offerings. This leader will partner closely with Product, Marketing, Analytics, and Operations to identify growth opportunities, improve the customer journey, and develop innovative offers, bundles, and lifecycle programs that drive revenue growth.

Key Responsibilities

• Own and drive lifecycle contribution to returning student bookings and retention growth
• Develop and execute lifecycle strategies across acquisition, onboarding, engagement, renewal, reactivation, and upsell
• Partner closely with Product to understand customer be...