Digital Marketing Specialist

Function Summary

The Digital Marketing Specialist (T-Shaped Marketer) plays a crucial role in the Complete Marketing Team (CMT), contributing a wide range of digital marketing skills to enhance client success. This role involves managing and optimizing digital marketing campaigns across various platforms, supporting the CMT Squad Leader in client account management, and ensuring effective local SEO and directory management. The Digital Marketing Specialist (T-Shaped Marketer) is expected to stay updated on the latest trends and technologies in digital marketing, ensuring that all strategies are cutting-edge and data-driven.

Key Roles

• Assistant Account Management: Support the CMT Squad Leader in managing client accounts by providing insights, preparing reports, and assisting in strategic planning.
• Digital Marketing Specialist: Develop, manage, and optimize digital marketing campaigns across multiple platforms, including Google Ads, GA4, Facebook Ads, LinkedIn Ads, and other emerging platforms.
• Local SEO and Directory Management: Implement and manage local SEO strategies, ensuring accurate business listings across Google Maps and directories.
• Cross-Functional Collaborator: Work closely with Content Specialists, Graphic Designers, SEO Specialists, and the CMT Squad Leader to deliver integrated marketing solutions that meet client goals.
• Continuous Learner and Innovator: Stay updated on digital marketing trends, technologies, and best practices, ensuring that all strategies remain competitive and effective.

Responsibilities

• Client Relationship Management: Build and maintain strong client relationships through excellent communication and regular updates. Engage directly with clients to ensure their needs are met and to provide them with insights on campaign performance and strategic recommendations.
• Campaign Management: Oversee the execution and optimization of paid search campaigns on platforms such as Goog...