Content Marketing Specialist

Since 2001, Procede Software has been a leading provider of enterprise-level Dealer Management Solutions (DMS) for the heavy-duty truck and ancillary markets. Serving dealer locations throughout the United States, Canada, and Australia, the industry’s leading dealerships trust Excede to run their business because of its full functionality across all dealership departments, high reliability, and strong integration with their OEM providers. Excede, its powerful DMS, leverages the strength of Microsoft® SQL technology to provide advanced Windows® and browser-based applications with real-time information.

The Content Marketing Specialist is responsible for developing and executing high-quality marketing content to support campaigns, product initiatives, and brand awareness efforts. This role focuses on content creation, marketing automation execution, and program support across digital channels, including webinars and partner marketing initiatives.

Why Procede?

- This is what our SVP of People & Culture has to say… watch this video

Primary Job Responsibilities

• Develop and produce a wide range of marketing content including email campaigns, webinar invitations, press releases, case studies, campaign messaging, and other promotional materials
• Execute marketing campaigns within marketing automation platforms such as Marketo or similar tools, including email builds, list management, and campaign deployment
• Develop and maintain marketing reports and dashboards that measure campaign performance, customer engagement, webinar effectiveness, and other key marketing metrics while supporting recurring reporting needs across Marketing, Sales, Customer Success, and leadership.
• Collaborate with marketing, product, sales, and partner teams to gather information and translate it into clear, compelling content
• Support the planning and execution of the company’s webinar program, including content development, promotion, and follow-up communications
• Assist...